The higher you climb, the less it is about you, the more it is about your team.
That's the most important thing I've learned over the years.
I truly believe that building good people is as important as creating good work. That's why I thrive on empowering people to discover their creative potentials. My style is to listen, question, guide, and strengthen. My team’s achievements #sparkjoy for me.
I hope that in my career as an ad woman, I can lead more creatives to be great thinkers, nurturers, and leaders.
How I lead:
-
Encourage open collaboration regardless of title and department.
-
Create opportunities for teammates to shine beyond their roles.
-
Listen and build upon ideas with potential.
-
Collaborate as a peer when I need to, make decisions as a leader when I have to.
-
Guide teammates to think out of the box, strategically.
-
Have conversations with my team about their individual well-being in and out of work.
Didn't know what copywriting was. Took a chance. The rest is history.
Leo Burnett Kuala Lumpur | Associate Creative Director
February 2020–Present
The clients at Maxis have very high expectations. After hearing that my predecessors didn't last very long on the job, I knew I was in for a real challenge. On a daily basis, I'm challenged to:
-
be a strategic, creative, innovative unicorn;
-
nurture young creatives and guide them to break out of their boxes;
-
and create work that's insightful and meaningful.
Thanks to my very supportive and collaborative team and clients, I'm still here.
GrowthOps | Head of Copy
July 2017–January 2020
Applied for the Senior Copywriter position, got offered Head of Copy. I said yes, panicked, then quickly learned to be a leader.
I was tasked to guide and nurture the copywriters. and improve the overall quality of work
in the creative department. I was also actively involved in pitches and award submissions as well as initiatives to improve the company's culture.
Proton | AIG | Kimberly-Clark | Maxis | Fonterra | Darlie | Amway | Taylor’s | Mah Sing | Grab | Fitness First. | Celebrity Fitness | Drinkies
Dentsu One | Senior Copywriter
June 2014–July 2017
I was involved in a number of business pitches, most of which were won. But the proudest win was UNIQLO, which became my main account.
UNIQLO | Honda | Boon Siew Honda | Gatsby | RHB | Bridgestone | Lotte
CreativeJuice\KualaLumpur | Senior Copywriter
November 2013–May 2014
Expanded my advertising knowledge with bigger accounts and budgets, and had the opportunity to work with different teams on various accounts from CreativeJuice\KualaLumpur and TBWA\KualaLumpur.
Mondelēz International Inc. | Nando's | Southern Lion | Nissan | Astro
Mega Advertising | Copywriter
March 2009–October 2013
My introduction to the world of advertising after an intense year of training for it. I was given endless opportunities to learn and grow not only as a copywriter, but also as a visualiser, strategist, team player—basically, an overall creative person.
Gamuda Land | Selangor Dredging Berhad (SDB) | SP Setia | Mah Sing | P1 Broadband | Lam Soon | Chek Hup | Tomei Jewellery
