Virtual busking stages that empower PwD buskers to rise again.
The livelihood of buskers hinge on public performances, especially during Eid—the golden window for them to increase their income. But for PwD (Person with Disability) buskers, it comes with the disability of inaccessibility. When the pandemic struck, things got even worse for them.
We created one-of-a-kind virtual busking cubes that allow PwD buskers to busk from home and still reach large audiences. To make a donation, the audience can easily scan the QR codes on the cubes.
We introduced the cubes through our Eid film, and touched the hearts of many.
RM400,000+
earned media
97%
positive social sentiments
53%
VTR on YouTube
9 million+
film views
Exposure for PwD buskers and musicians increased by reaching over 70% non-followers, which increased their income.
"It is inspiring to see how we can empower them to expand their income opportunities... with the right digital tools."
YB Senator Datuk Ras Adiba Radzi
Malaysian Senator in charge of PwD rights
"An effort that brings more positive impact to the community and ensures that no one would be left behind."
Marketing Interactive
"Maxis partners with OKU Sentral to feature handicapped buskers through virtual cubes."
Malaysian Ministry of Communications and Digital
"You can watch and tip street performers in conjunction with the [Eid] season thanks to Maxis."
NLT