A world of STEM learning fun on the Roblox metaverse.
Science, Technology, Engineering, and Maths (STEM) education is vital to Malaysia's growth. Yet, only 44% of students take up STEM. Maxis's eKelas learning platform wanted to help with the mission.
The problem? Online classes are borrrrriiinnnggg...
What would they rather do online? Roblox.
So, we brought STEM into their world by building our own world.
Kids embarked on fun missions where they learned STEM through play, through worlds built on the popular Roblox metaverse. STEM influencer teachers played along, providing useful hints alongside eKelas modules.
800,457
impressions
+93%
in eKelas registrations
8,297
mission sign-ups
"Misi Jelajah Digital teaches STEM in a fun and exciting manner."
Prof. Dr. Mazlan Othman
Astrophysicist and ex-Director of the UN Office for Outer Space Affairs
"Maxis eKelas's first nationwide STEM contest challenges Malaysian students to explore space."
Digital News Asia
"Misi Jelajah Digital aims to encourage students to innovate through skills which are new commodities in the digital future."
New Straits Times