Over 70% of small businesses lost at least half of their income during the pandemic.
Going digital wasn't a problem for these small businesses, but getting noticed was. Once online, they'd have to compete with countless listings as well as ads. Especially during the peak Eid shopping season.
So, instead of promoting our telco, we used our "big brand" digital ad arsenal during this "ad superbowl" to help local traders get noticed.
We partnered with Malaysia's largest e-commerce platform Shopee to get local traders listed, and featured their real products on Malaysia's first shoppable YouTube and social Eid film which viewers can buy with a tap.
Then, we made our entire digital ad arsenal their arsenal.
1.8 million
additional sales in just 2 weeks
Up to 10x growth
in average daily orders
88%
positive sentiment
RM4.1 million
in media value
43%
in category share of voice
"Empowering SMEs digitally."
New Straits Times
"Giving micro entrepreneurs the exposure they would not normally get."
Malay Mail
"Helping small businesses survive during these tough times."
The Rakyat Post
"Inviting Malaysians to shop for a noble cause."
Marketech APAC